Type: Today's News

Crosta Mollica arrives in the UAE with a refined approach to authentic Italian frozen pizza, bringing a premium offering to the retail freezer aisle. Designed for consumers who value quality, craft, and provenance, the brand introduces a new standard of frozen pizza rooted in true Italian tradition.

Named after the Italian words for “Crust & Crumb,” Crosta Mollica is defined by its hand-stretched sourdough pizza bases, slow fermentation, and carefully selected ingredients. Inspired by regional Italian recipes, each pizza is made using traditional techniques that deliver superior texture, depth of flavor, and consistency, all qualities typically associated with freshly made pizza rather than frozen formats.

By introducing Crosta Mollica to the UAE retail market, Emirates Snack Foods sets a new benchmark for premium frozen pizza, offering retailers a brand that elevates the category beyond everyday options. With its focus on authentic sourdough craftsmanship and refined presentation, Crosta Mollica brings clear differentiation to the freezer aisle and meets the expectations of increasingly discerning shoppers.

Emirates Snack Foods is proud to introduce Katjes, the world-renowned vegan fruit gums and licorice brand from Germany to the UAE. A pioneer in plant-based confectionery, Katjes is globally recognized for its commitment to quality, natural ingredients, and inclusive sweet treats that appeal to modern consumers.

Katjes has built its reputation around being “100% veggie.” All Katjes fruit gummies and licorice are completely free from animal-derived gelatin, using plant-based pectin instead. This makes the range an ideal choice for vegans, vegetarians, flexitarians, and consumers seeking cleaner, better-for-you indulgences without compromise on taste or texture.

Beyond being gelatin-free, Katjes products are made with natural fruit juices, plant-based colorings, and contain no artificial flavors. This long-standing commitment to transparency and ingredient integrity has positioned Katjes as a trusted leader in the global plant-based confectionery category.

By bringing Katjes to the UAE, Emirates Snack Foods strengthens its portfolio of globally recognized, on-trend food brands, responding to growing demand for vegan sweets and plant-based confectionery in the region. The addition reflects ESF’s mission to offer high-quality products that align with evolving dietary preferences, conscious consumption, and lifestyle-driven food choices.

We invite retailers, supermarkets, and foodservice partners to discover Katjes — a vibrant, inclusive, and high-demand confectionery range that stands out on shelf and delivers strong appeal across diverse consumer segments.

Emirates Snack Foods was proud to sponsor the Italian Unity and Armed Forces Day celebration, held at The Ritz-Carlton, Dubai — an event that brought together dignitaries, diplomats, and distinguished guests to honor Italy’s heritage, unity, and culinary excellence.

As a leading premium food distributor in the UAE, Emirates Snack Foods continues to support cultural and culinary initiatives that celebrate authentic global cuisines. The evening showcased the richness of Italian gastronomy in a refined setting against the Dubai skyline.

Our partner brand, Barilla, was at the center of the culinary experience, featuring live cooking stations led by ESF’s professional chefs. Demonstrating exceptional craftsmanship and passion, the chefs prepared fresh pasta, lasagna, and classic Italian dishes using Barilla products, delivering an authentic restaurant-quality experience for guests.

This collaboration reflects Emirates Snack Foods’ commitment to excellence in foodservice, strong brand partnerships, and the ability of our culinary team to transform premium ingredients into memorable dining experiences across the hospitality and events landscape.

Aldar announced today it has broken ground on a custom-designed cold store and distribution facility for Emirates Snack Foods (ESF).

The facility will maximise Emirates Snack Foods’ (ESF) operational efficiencies and improve storage systems for faster distribution.

To mark the partnership, Jassem Saleh Busaibe, Chief Executive Officer at Aldar Investment and Feda Saimua, Managing Partner at Emirates Snack Foods convened at Make It In The Emirates, an annual event dedicated to UAE’s rapidly expanding industrial and manufacturing sectors.

Developed across a leasable area of almost 20,000 sqm, the facility will include modern racking solutions to maximise space and improve handling time, specialised insulation and humidity controls to accommodate a range of temperature sensitive products and an Automated Warehouse Management System to enable the real-time tracking of inventory.

Jassem Saleh Busaibe, Chief Executive Officer at Aldar Investment, said: “This build to suit project for Emirates Snack Foods highlights our ability to deliver best in class logistics facilities which are customised for operators seeking to enter or expand their operations in the UAE. As we grow our logistics presence and capabilities in both Dubai and Abu Dhabi, we look forward to delivering further Grade A facilities that meet and exceed global standards.”

Feda Saimua, Managing Partner at Emirates Snack Foods, stated: “Our investment in world-class facilities reaffirms our commitment to delivering exceptional service to our customers, brand partners, and consumers. These new facilities reflect the exponential growth our business has experienced and will enable us to efficiently serve all sub-channels across Food Service, Retail, and E-Commerce throughout the UAE. As we continue to expand, our investments are firmly rooted in the principles of sustainability, innovation, and diversity.”

From advanced technologies that reduce power consumption to the integration of state-of-the-art culinary innovation and a training centre, ESF is building for the future.

The facility is also designed to meet Dubai Green Building standards by integrating sustainable lighting, solar-ready infrastructure and energy-efficient cooling systems, including an onsite ammonia plant to supply efficient cold storage capabilities.

Strategically positioned near to Al Maktoum International Airport, as well as Jebel Ali Port via a bounded logistics corridor, the new logistics facility will be handed over in Q4 2025.

Emirates Snack Foods is proud to announce that we have been recognized with the “Responsive” Award at the Care For You Summit 2025, hosted by Majid Al Futtaim Retail.

This award is a testament to our team’s agility, collaboration, and dedication to delivering excellence in every interaction. It acknowledges our ability to respond swiftly to partner needs, adapt to market changes, and uphold a high standard of service across all our operations.

The award was received on stage by Feda Saimua, Managing Partner, and Ali Dabbous, Country Manager, representing the values and commitment that drive our organization forward.

We extend our sincere thanks to Majid Al Futtaim Retail for this recognition and to our incredible team for consistently going above and beyond. Together, we continue to build stronger partnerships and raise the bar for responsive, efficient, and consumer-focused service in the region.

Emirates Snack Foods proudly announces the addition of Post Consumer Brands to its growing portfolio of globally recognized food brands. With a legacy spanning over a century, Post Consumer Brands has been a leader in the breakfast category, delivering high-quality, innovative cereals enjoyed by millions worldwide.

Post Consumer Brands is known for pioneering branded, character-themed cereals, introducing Fruity Pebbles and Cocoa Pebbles, the first-ever licensed TV character cereals inspired by The Flintstones. Today, these cereals remain among the most beloved options for families and breakfast enthusiasts.

With the demand for trusted, internationally recognized brands continuing to grow in the UAE, the introduction of Post Consumer Brands aligns with Emirates Snack Foods’ commitment to expanding its offerings in the breakfast segment. This launch presents retailers, supermarkets, and food service businesses with an opportunity to enhance their product lineup with globally renowned cereal brands that consistently drive consumer engagement and loyalty.

“The addition of Post Consumer Brands reinforces our dedication to providing premium, high-demand products to our partners across the UAE. We are excited to introduce these iconic breakfast options to the market, supporting retailers in offering a wider variety of choices to their customers,” said Feda Saimua, Managing Partner at Emirates Snack Foods.

This strategic expansion strengthens Emirates Snack Foods’ position as a key distributor of leading global brands, ensuring that retailers have access to high-quality, in-demand products that resonate with consumers and drive category growth.

Emirates Snack Foods is delighted to introduce GoodSport®, a groundbreaking natural sports drink scientifically proven to provide rapid and long-lasting hydration. Made from the goodness of milk, GoodSport® delivers a broad spectrum of natural electrolytes, offering three times more electrolytes than traditional sports drinks and 33% less sugar.

Each 16.9 oz bottle of GoodSport® contains 1,600 mg of essential electrolytes, including sodium, potassium, calcium, magnesium, chloride, and phosphorus, making it an excellent source of B vitamins and calcium. This unique formulation ensures rapid and sustained hydration, enhancing athletic performance and recovery.

GoodSport® is available in a variety of refreshing flavors, including Mango, Strawberry Lemonade, Lemon Lime, and Fruit Punch, catering to diverse taste preferences. Its natural composition and superior hydration benefits make it an ideal choice for athletes and health-conscious individuals seeking a healthier alternative to conventional sports drinks.

By adding GoodSport® to our portfolio, Emirates Snack Foods reaffirms its commitment to bringing innovative and health-focused products to the UAE market. Experience the natural hydration power of GoodSport® and elevate your performance with every sip!

Emirates Snack Foods is delighted to announce the arrival of Sun-Maid, a brand steeped in over a century of tradition in producing the highest quality dried fruits. Sun-Maid, renowned for its naturally sweet and nutritious raisins, has joined our family of distinguished brands to offer the UAE a taste of California’s sun-drenched vineyards. As a beloved household name, Sun-Maid prides itself on its commitment to simplicity and natural processes. It brings products to your table that are as close to their original form—raisins and sunshine.

Beyond their classic raisins, Sun-Maid’s portfolio blossoms with various other dried fruits, each packed with natural flavors and essential nutrients. From the vine to your home, Sun-Maid ensures that its fruits are grown, harvested, and packaged with the utmost care, preserving their inherent goodness. These delightful products are perfect for a nutritious snack on the go, a healthy addition to lunchboxes, or as a natural sweetener in baking and cooking. The versatility and pureness of Sun-Maid products align with Emirates Snack Foods’ dedication to providing better-for-you options that don’t compromise on taste.

With the introduction of Sun-Maid, Emirates Snack Foods continues to expand its portfolio with brands that embody quality, nutrition, and flavor. Sun-Maid raisins and dried fruits are a testament to our commitment to bringing the best of the world to the UAE market. We are excited for our customers to discover the natural, wholesome enjoyment that Sun-Maid products offer. Whether you’re topping off your cereal, mixing it into your favorite recipes, or snacking straight from the box, Sun-Maid promises to add a burst of fruity delight to your everyday eating habits.

Emirates Snack Foods is excited to welcome ‘Bragg’ to our esteemed collection of brands, solidifying our position as purveyors of the UAE’s number one health and wellness products. Bragg, a pioneering brand with over a century of legacy in organic and natural health products, aligns perfectly with our commitment to delivering excellence and nutritional value to our customers. It is a brand that has earned its reputation by providing generations with sustainable health solutions. Now, it sets its roots in the UAE to continue its tradition of excellence.

Known for its celebrated Organic Raw Apple Cider Vinegar, Bragg does not just offer a product but a promise of purity, health, and longevity. This iconic vinegar, replete with the ‘Mother’, represents the zenith of Bragg’s dedication to quality. It is accompanied by many other products, including zestful seasonings, invigorating health beverages, and savory salad dressings, all designed to enrich your diet with healthful ingredients and robust flavors.

By introducing Bragg into the Emirates Snack Foods family, we reaffirm our mission to foster a culture of healthy living in the UAE. Bragg is the number one brand for those who seek to balance their modern lifestyle with nourishing, organic food choices. We are delighted to offer our customers the gold standard in nutritional products and invite them to join us in embracing the wholesome goodness of Bragg – where every product is an embodiment of health and a testament to our promise of quality and care.

Emirates Snack Foods proudly introduces ‘Notions’, an exclusive range of gourmet snacks that are set to redefine the snacking culture with unparalleled quality and taste. This exciting new brand offers an exquisite assortment, featuring the already beloved Chocodate, the exotic Arabian Delights, the irresistibly crunchy Raja Chips, and the authentic Amigo Tortilla Chips. Each brand under the Notions umbrella has been carefully crafted to cater to the diverse cravings of our snack enthusiasts, blending traditional tastes with contemporary snacking trends.

Notions is the epitome of snack diversity, with each sub-brand promising a unique snacking journey. Chocodate is the perfect fusion of dates and chocolate, offering a sweet adventure with every piece. Arabian Delights bring the mystique of Middle Eastern confectionery to your palate, while Raja Chips provides a satisfying crunch with flavors that burst in your mouth. Completing the quartet, Amigo Tortilla Chips transports snack lovers to the heart of Mexico with its authentic taste and perfect crispiness. Notions stand as a beacon of variety and quality, ensuring there’s a snack for every preference and occasion.

With Notions, Emirates Snack Foods continues its legacy of delivering excellence and innovation in the snack industry. The brand’s wide array of choices celebrates the joy of snacking and is a testament to our dedication to creating moments of delight for our customers. Whether it’s the indulgence of Chocodate, the taste of tradition with Arabian Delights, the playful zest of Raja Chips, or the fiesta of flavors in Amigo Tortilla Chips, Notions is designed to enchant the senses. We invite you to explore this rich tapestry of tastes and join us in celebrating the launch of Notions – a brand where every snack tells a story.