Emirates Snack Foods proudly announces the addition of Post Consumer Brands to its growing portfolio of globally recognized food brands. With a legacy spanning over a century, Post Consumer Brands has been a leader in the breakfast category, delivering high-quality, innovative cereals enjoyed by millions worldwide.

Post Consumer Brands is known for pioneering branded, character-themed cereals, introducing Fruity Pebbles and Cocoa Pebbles, the first-ever licensed TV character cereals inspired by The Flintstones. Today, these cereals remain among the most beloved options for families and breakfast enthusiasts.

With the demand for trusted, internationally recognized brands continuing to grow in the UAE, the introduction of Post Consumer Brands aligns with Emirates Snack Foods’ commitment to expanding its offerings in the breakfast segment. This launch presents retailers, supermarkets, and food service businesses with an opportunity to enhance their product lineup with globally renowned cereal brands that consistently drive consumer engagement and loyalty.

“The addition of Post Consumer Brands reinforces our dedication to providing premium, high-demand products to our partners across the UAE. We are excited to introduce these iconic breakfast options to the market, supporting retailers in offering a wider variety of choices to their customers,” said Feda Saimua, Managing Partner at Emirates Snack Foods.

This strategic expansion strengthens Emirates Snack Foods’ position as a key distributor of leading global brands, ensuring that retailers have access to high-quality, in-demand products that resonate with consumers and drive category growth.