Type: Featured News

Emirates Snack Foods recently hosted its Annual Joint Business Planning Session with key retail partners including Spinneys, Noon, Lulu, and Talabat.

The session provided an important platform to review 2025 performance, share key insights, assess key commercial drivers, and align on strategic priorities and growth plans for 2026. It was a valuable opportunity to reflect on achievements, identify areas for improvement, and define clear objectives for the year ahead.

More than just a performance review, the event focused on elevating our partnerships, strengthening collaboration, enhancing execution, and unlocking new opportunities for mutual growth. Open dialogue and candid feedback played a central role in the discussions, reinforcing our commitment to transparency and long-term partnership success.

Through collaborative planning and shared vision, Emirates Snack Foods and its retail partners continue to build stronger foundations for sustainable growth across all channels.

The 2026 planning cycle begins with strong alignment, shared ambition, and a clear roadmap for accelerated performance in the year ahead.

Emirates Snack Foods LLC is proud to see the brands we represent highlighted in Gulf News’ Ramadan supplement under the feature titled “The Power of Product Placement.”

The article explores how strategic in-store visibility and impactful brand activation transform supermarket shelves into seasonal destinations during Ramadan, a time when shopping experiences become more meaningful and intentional.

Featured prominently were leading global brands from the Emirates Snack Foods portfolio, including Hershey’s, Barilla and Shan. Each brand plays a unique role at the Ramadan table, from indulgent sweet moments and festive treats, to shared family meals and authentic flavors that define the season.

The feature also recognized how well-executed product placement, creative displays, and seasonal merchandising enhance shopper engagement and drive stronger brand presence during one of the most important retail periods of the year.

This recognition reflects the dedication and hard work of the Emirates Snack Foods team, whose efforts in ensuring exceptional in-store execution and strategic positioning continue to create memorable shopping experiences across the UAE.

We extend our appreciation to our partners and retail collaborators for their continued trust, and to our team for consistently bringing our brands to life during the Holy Month.

Emirates Snack Foods proudly welcomed buyers, distributors, partners, and industry leaders to our stand at Gulfood 2026 – The World’s Biggest F&B Event.

This year marked another powerful presence for Emirates Snack Foods, where we showcased one of our largest and most dynamic stands to date. Designed to reflect the scale and diversity of our portfolio, the stand highlighted our strong lineup of globally recognized brands across retail, food service, and distribution channels.

Visitors experienced live cooking demonstrations by our professional chefs, engaging product presentations, and extensive food sampling sessions that brought our brands to life. From innovative product showcases to strategic business discussions, Gulfood 2026 provided an excellent platform to strengthen partnerships and explore new growth opportunities.

Our team had the privilege of connecting with buyers, distributors, and key stakeholders from across the region and beyond, reinforcing Emirates Snack Foods’ position as a leading distributor in the UAE and a trusted partner for international brands.

We extend our sincere thanks to everyone who visited our stand and contributed to making Gulfood 2026 a great success.

Emirates Snack Foods LLC proudly celebrated an outstanding performance at the Dubai Corporate Games, returning with an impressive total of four medals across multiple sporting categories.

Leading the achievement was Awaiz Ahmed, who secured a gold medal in the 100-meter race, earning the title of the Fastest Man in Corporate UAE. His remarkable speed and determination set the tone for a successful weekend for the team.

The Emirates Snack Foods cricket team, led by Sahadevan Ajeemon, delivered a strong and competitive performance to claim the silver medal, showcasing teamwork, resilience, and sportsmanship throughout the tournament.

In foosball, Robert Hazzam and Anthony Hanna demonstrated exceptional coordination and skill, bringing home another silver medal for the company.

Adding to the medal tally, Feda Saimua secured a bronze medal in the Padel category, further highlighting the diverse athletic talent within the Emirates Snack Foods team.

The Dubai Corporate Games weekend was a true celebration of passion, determination, and camaraderie. Emirates Snack Foods extends its appreciation to all participants who represented the company with pride, reinforcing the spirit of teamwork that defines the organization both on and off the field.

Emirates Snack Foods (ESF) is pleased to announce the addition of Earth’s Finest, a trusted producer of premium organic pantry essentials, to its expanding portfolio of leading food and beverage brands. The partnership strengthens the availability of Earth’s Finest products across the UAE through ESF’s extensive retail, foodservice, and distribution network.

Already recognized by health-conscious consumers across the UAE, Earth’s Finest joins Emirates Snack Foods to accelerate market reach and provide retailers, supermarkets, and hospitality partners with improved access to its growing range of premium organic products.

Earth’s Finest offers a carefully curated portfolio of clean-label pantry staples, including organic virgin coconut oil, coconut milk, apple cider vinegar, chia seeds, Himalayan pink salt and other naturally sourced ingredients. Every product is minimally processed to preserve its nutritional value while delivering exceptional quality for both home kitchens and professional foodservice environments.

Built on a commitment to sustainability, responsible sourcing, and ingredient transparency, Earth’s Finest continues to meet the growing demand for natural, organic, and wellness-focused food products. The brand’s dedication to purity and quality has made it a trusted choice for consumers seeking healthier everyday ingredients without compromising on taste or performance.

Through Emirates Snack Foods’ nationwide sales, merchandising, logistics, and customer support network, Earth’s Finest products will now benefit from broader market coverage and enhanced service levels across supermarkets, independent retailers, and foodservice operators throughout the UAE. The partnership further reinforces Emirates Snack Foods’ commitment to bringing premium global brands to customers while supporting the region’s growing appetite for healthier food choices.

Emirates Snack Foods announces the launch of Harmless Harvest in the UAE, bringing one of the world’s most recognized premium organic coconut water brands to the local retail and café landscape. Known globally for redefining coconut water through purity, transparency, and ethical sourcing, Harmless Harvest adds a high-value hydration solution to the region’s growing wellness and specialty beverage category.

Founded in San Francisco, Harmless Harvest is best known for its 100% organic coconut water, made exclusively from young Nam Hom coconuts grown in Thailand. These coconuts are naturally sweet and aromatic, delivering a clean, refreshing taste without the need for added sugar, preservatives, or artificial ingredients. The result is coconut water in its most natural form, minimally processed and rich in naturally occurring electrolytes.

Beyond taste, Harmless Harvest stands apart through its strong commitment to sustainability and responsible sourcing. The brand is Fair for Life certified, ensuring ethical practices across its supply chain, from supporting farming communities to promoting long-term environmental stewardship. This makes Harmless Harvest a compelling choice for retailers and cafés seeking products that align with conscious consumer values.

In the UAE, Harmless Harvest is well suited to a variety of consumption occasions. It performs strongly as a grab-and-go beverage for online and physical retail, while also offering cafés and coffee shops a premium, clean label option for chilled displays, wellness menus, and functional beverage selections. Its distinctive natural pink hue and trusted global reputation further enhance its shelf and menu appeal.

By introducing Harmless Harvest to the UAE, Emirates Snack Foods continues to connect globally respected brands with local market opportunities, supported by strong distribution capabilities, category expertise, and an in-depth understanding of modern consumer and café trends.

Emirates Snack Foods is pleased to announce the launch of My Mochi, the globally recognized mochi ice cream brand from the United States, now available to dessert lovers across the UAE. This latest addition further strengthens ESF’s growing frozen portfolio and reflects its role as a trusted FMCG distribution partner for leading international brands.

My Mochi is celebrated for its distinctive format; bite-sized ice cream wrapped in a soft, chewy mochi shell; delivering a unique balance of texture, flavor, and indulgence. Made with quality ingredients, My Mochi is gluten-free and non-GMO, offering a playful yet premium frozen dessert that resonates strongly with today’s experience driven consumers.

With a flavor range that includes global bestsellers such as Strawberry, Mango, and Cookies & Cream, My Mochi has built a loyal following worldwide. Its arrival in the UAE marks an exciting step in expanding the frozen dessert category with innovative concepts that stand out on shelf and delight consumers.

The successful introduction of My Mochi is underpinned by Emirates Snack Foods’ advanced frozen distribution capabilities, including temperature-controlled warehousing, robust cold-chain logistics, and a highly experienced team with deep knowledge of the UAE retail and foodservice landscape. From market entry strategy to execution and scale, ESF ensures that premium frozen brands are delivered with consistency, care, and commercial impact.

With its local expertise and operational scale, Emirates Snack Foods enables international brands like My Mochi to establish a strong and sustainable presence in the UAE, delivering consistent execution in a fast-moving and highly competitive FMCG environment.

Crosta Mollica arrives in the UAE with a refined approach to authentic Italian frozen pizza, bringing a premium offering to the retail freezer aisle. Designed for consumers who value quality, craft, and provenance, the brand introduces a new standard of frozen pizza rooted in true Italian tradition.

Named after the Italian words for “Crust & Crumb,” Crosta Mollica is defined by its hand-stretched sourdough pizza bases, slow fermentation, and carefully selected ingredients. Inspired by regional Italian recipes, each pizza is made using traditional techniques that deliver superior texture, depth of flavor, and consistency, all qualities typically associated with freshly made pizza rather than frozen formats.

By introducing Crosta Mollica to the UAE retail market, Emirates Snack Foods sets a new benchmark for premium frozen pizza, offering retailers a brand that elevates the category beyond everyday options. With its focus on authentic sourdough craftsmanship and refined presentation, Crosta Mollica brings clear differentiation to the freezer aisle and meets the expectations of increasingly discerning shoppers.

Emirates Snack Foods is proud to introduce Katjes, the world-renowned vegan fruit gums and licorice brand from Germany to the UAE. A pioneer in plant-based confectionery, Katjes is globally recognized for its commitment to quality, natural ingredients, and inclusive sweet treats that appeal to modern consumers.

Katjes has built its reputation around being “100% veggie.” All Katjes fruit gummies and licorice are completely free from animal-derived gelatin, using plant-based pectin instead. This makes the range an ideal choice for vegans, vegetarians, flexitarians, and consumers seeking cleaner, better-for-you indulgences without compromise on taste or texture.

Beyond being gelatin-free, Katjes products are made with natural fruit juices, plant-based colorings, and contain no artificial flavors. This long-standing commitment to transparency and ingredient integrity has positioned Katjes as a trusted leader in the global plant-based confectionery category.

By bringing Katjes to the UAE, Emirates Snack Foods strengthens its portfolio of globally recognized, on-trend food brands, responding to growing demand for vegan sweets and plant-based confectionery in the region. The addition reflects ESF’s mission to offer high-quality products that align with evolving dietary preferences, conscious consumption, and lifestyle-driven food choices.

We invite retailers, supermarkets, and foodservice partners to discover Katjes — a vibrant, inclusive, and high-demand confectionery range that stands out on shelf and delivers strong appeal across diverse consumer segments.

Emirates Snack Foods was proud to sponsor the Italian Unity and Armed Forces Day celebration, held at The Ritz-Carlton, Dubai — an event that brought together dignitaries, diplomats, and distinguished guests to honor Italy’s heritage, unity, and culinary excellence.

As a leading premium food distributor in the UAE, Emirates Snack Foods continues to support cultural and culinary initiatives that celebrate authentic global cuisines. The evening showcased the richness of Italian gastronomy in a refined setting against the Dubai skyline.

Our partner brand, Barilla, was at the center of the culinary experience, featuring live cooking stations led by ESF’s professional chefs. Demonstrating exceptional craftsmanship and passion, the chefs prepared fresh pasta, lasagna, and classic Italian dishes using Barilla products, delivering an authentic restaurant-quality experience for guests.

This collaboration reflects Emirates Snack Foods’ commitment to excellence in foodservice, strong brand partnerships, and the ability of our culinary team to transform premium ingredients into memorable dining experiences across the hospitality and events landscape.