Emirates Snack Foods is pleased to announce the launch of My Mochi, the globally recognized mochi ice cream brand from the United States, now available to dessert lovers across the UAE. This latest addition further strengthens ESF’s growing frozen portfolio and reflects its role as a trusted FMCG distribution partner for leading international brands.

My Mochi is celebrated for its distinctive format; bite-sized ice cream wrapped in a soft, chewy mochi shell; delivering a unique balance of texture, flavor, and indulgence. Made with quality ingredients, My Mochi is gluten-free and non-GMO, offering a playful yet premium frozen dessert that resonates strongly with today’s experience driven consumers.

With a flavor range that includes global bestsellers such as Strawberry, Mango, and Cookies & Cream, My Mochi has built a loyal following worldwide. Its arrival in the UAE marks an exciting step in expanding the frozen dessert category with innovative concepts that stand out on shelf and delight consumers.

The successful introduction of My Mochi is underpinned by Emirates Snack Foods’ advanced frozen distribution capabilities, including temperature-controlled warehousing, robust cold-chain logistics, and a highly experienced team with deep knowledge of the UAE retail and foodservice landscape. From market entry strategy to execution and scale, ESF ensures that premium frozen brands are delivered with consistency, care, and commercial impact.

With its local expertise and operational scale, Emirates Snack Foods enables international brands like My Mochi to establish a strong and sustainable presence in the UAE, delivering consistent execution in a fast-moving and highly competitive FMCG environment.