Crosta Mollica arrives in the UAE with a refined approach to authentic Italian frozen pizza, bringing a premium offering to the retail freezer aisle. Designed for consumers who value quality, craft, and provenance, the brand introduces a new standard of frozen pizza rooted in true Italian tradition.
Named after the Italian words for “Crust & Crumb,” Crosta Mollica is defined by its hand-stretched sourdough pizza bases, slow fermentation, and carefully selected ingredients. Inspired by regional Italian recipes, each pizza is made using traditional techniques that deliver superior texture, depth of flavor, and consistency, all qualities typically associated with freshly made pizza rather than frozen formats.
By introducing Crosta Mollica to the UAE retail market, Emirates Snack Foods sets a new benchmark for premium frozen pizza, offering retailers a brand that elevates the category beyond everyday options. With its focus on authentic sourdough craftsmanship and refined presentation, Crosta Mollica brings clear differentiation to the freezer aisle and meets the expectations of increasingly discerning shoppers.
Crosta Mollica Italian frozen pizza with slow-fermented sourdough base and traditional toppings.
