Emirates Snack Foods Expands into Premium Oral Care with Curaprox

Swiss oral care expertise broadens the choice available to our trade customers.

Everyday essentials deserve thoughtful design. Curaprox, the Swiss oral care brand joining Emirates Snack Foods’ portfolio, brings that approach to products used as part of a daily routine.

Known for its colourful designs and emphasis on gentle cleaning, the brand’s range includes the CS 5460 Ultra Soft toothbrush, interdental brushes, toothpastes and children’s oral care products. It combines practical features with a distinctive visual identity, offering consumers choices centered on comfort and daily care.

For retail and pharmacy customers, Curaprox provides an opportunity to develop their premium oral care selection with an established specialist brand.

Its addition also marks a broader step for Emirates Snack Foods. Building on our experience across food and beverages, we are extending our portfolio into personal care, applying our distribution and brand development capabilities to a different set of everyday consumer needs.

Through Curaprox, we look forward to supporting trade customers with greater category choice and helping more shoppers discover the brand in the UAE.

Contact Emirates Snack Foods for the Curaprox range and stocking enquiries.