Established in 1996, Emirates Snack Foods (ESF) quickly developed into a prominent player in the marketing and distribution of premium food products in both the Retail and Food Service markets in the UAE. ESF has aggressively diversified its product range and is now the sole representative in the UAE of a multitude of top international brands.
ESF’s direct distribution in the UAE to its Retail and Food Service customers is supported by two large distribution centers in Dubai and Abu Dhabi, backed by smaller regional warehouses in Al Ain, Ras Al Khaimah and Fujairah. Modern temperature-controlled storage facilities and vehicles allow handling of temperature sensitive products from frozen to ambient.
ESF’s Retail Team consists of over 150 salesmen, merchandisers, in-store marketing and delivery personnel, operating a nationwide fleet of trucks and vans for direct delivery to approximately 6,000 outlets. The van sales cover approximately 85% of the country’s lower trade (groceries), and the Modern Trade team, which besides salesmen includes merchandisers and in-store sampling crews, have a 100% coverage of all Supermarkets, Hypermarkets and Convenience Stores.
ESF’s dedicated Food Service Team covers the entire UAE's high end Horeca sector including catering companies and independent outlets. It counts on its own fully equipped demo kitchen which the team's support personnel such as corporate chefs, barmen and baristas use for product demonstrations, training, recipe formulation etc.
ESF also has a separate Out Of Home (OOH) Team, which covers everything else that the Food Service and Retail Teams do not cover, eg smaller Horeca establishments, caterers, ship handlers, clubs, canteens, educational institutions, police, army, hospitals, etc. They of course also count on the professional expertise and assistance of the company’s support personnel.